AESTHETIC ANALYSIS OF THE PHENOMENON OF THE "CAR"

Abstract

The article deals with the Genesis of the phenomenon of "car". This concept as a semantic category corresponds today to the language expression "individual vehicle". The development of the car as an artefact and its significance and accessibility as a phenomenon of social consciousness is associated with several factors that are deterministic, namely: the emotional attitude of man to the world; the intellectual revolution that began in European culture in the Renaissance; scientific and technological progress, which was the result of the above. The nature of the car as an object and reflection of this nature is found in the culture of the Ancient world in the process of mythological knowledge of the world order. The cosmic order was positioned as a fine, which is expressed in rhythmic, appropriate movement of the celestial bodies. This is a great aware of a person and projected onto the device's earthly life, symbolized power and authority. Attributes of a great become fast speed of movement, dynamic strength, explicitly in artistically-shaped mythological gods and heroes, and then in the form of moving units, which have objective analysis person in the classes of cars, each of which had its original characteristics. In the Renaissance the humanistic paradigm is formed, which considers man as a Creator, expressing the world view in artefacts, for example: movement and self-movement in technical self-moving means. In modern culture, individual creativity and self-movement as the development of individual abilities were objectified in self-driving vehicles, and then shifted to the utilitarian interpretation of self-movement in the form of the liberation of man from physical labour. Today, the dualism of artificial and natural in the form of the principle of self-promotion is clearly expressed in the car as an object that gives a full opportunity for creative activity.