TEACHING TECHNOLOGICAL MARKETING IN TECH UNIVERSITIES – REAL NECESSITY FOR INNOVATIVE ECOMONY
Abstract
The article analyzes the urgent need of the Russian industry in highly professional engineers, possessing in-depth knowledge and skills in the field of marketing and technological innovation management, and the relevance of this education in technical universities.
About the Authors
Irina V. Kirova
MADI
Russian Federation
associated professor
Russian Federation
associated professor
Irina V. Kostyuk
MADI
Russian Federation
Ph. D., associated professor
Russian Federation
Ph. D., associated professor
References
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