Digital transformation in small business trucking companies

Abstract

The article analyzes the transport industry and enterprises in this field regarding the level of readiness for digital transformation. The analysis showed that there is an uneven digital development in this area both among different regions of the country and among individual transport companies. The focus is on small trucking companies, which form the backbone of the industry and are experiencing the greatest difficulties in implementing digital technologies during the period of widespread digitalization. The importance of the role of the state in the implementation of digital transformation through the creation of conditions for the realization of digital potential is highlighted. It is concluded that digital transformation is a prerequisite for the development of small trucking companies and the industry as a whole. It is proposed to conduct a self-analysis of the enterprise in order to identify the level of its digital maturity for further selection of the most appropriate digital development strategy.