Development of the personal mobility market and its impact on road safety

Abstract

In the context of constant growth in motorization, there is a directly proportional demand for an alternative mode of transport, with which you can travel short distances faster and cheaper. In this regard, from 2018 to 2022 there was an increase in demand for short-term rental of personal mobility equipment. The reason for the rapid growth of the market is primarily because electric scooters have proven to be more convenient than bicycles. Currently, the kicksharing service is actively developing in all cities of the Russian Federation, which requires studying all aspects of the use of personal electric transport. In large cities, there is an increase in demand for electric scooters as a full-fledged form of transport. The growing popularity of personal electric transport is associated with a number of factors, including the development of infrastructure in large cities. The article provides an analysis of the development of kick-sharing in the Russian Federation, discusses issues related to safety, and describes the prospects for the use of personal electric transport in the urban environment. The article also discusses the problems faced by participants in the electric scooter sharing market and opportunities for the development of this business segment.